I believe that the target audience of this ad is everybody, because of the fact that everybody eats. Yet, I find that it may be somewhat more relevant to children since it utilizes a recognizable children's chracter. The ad literally states that Burger King, "just tastes better", yet implies this by using McDonald's (a leading competitor of Burger King) advertisement icon, Ronald McDonald in a way that suggest that even HE would prefer Burger King. The ad addresses the need for food and the fact that Burger King is supposedly better then it's competitors. The ad is emphasized I believe, by the cleanslieness and organization of the restauraunt in the background. The ad creates an obvious contrast between Burger King's appearance and the rugged appearance of Ronald McDonald, making for another implied notion of superiority.
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